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Creativity has been the great love of my life—the quiet obsession that keeps me chasing the unique spark in every brand, product, or story that crosses my path.

To me, it’s never just about standing out. It’s about making people feel something. Finding the truth, the beauty, the soul—and turning it into something that moves others.

Because when a brand connects through insight and emotion, it doesn’t just get noticed—it gets remembered, admired, and loved. That’s the kind of magic I live to create.

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• Copywriter / Creative Director, Mayo FCB – Lima, Perú (1999–2005)
   

• Creative Director, San Jose Advertising Group – Chicago, IL (2005–2007)
   

• Creative Director, Accent Marketing – Miami, FL (2007–2010)
   

• VP Group Creative Director, Accent Marketing – Los Angeles, CA (2010–2014)
   

• Freelance Creative Director (2015–2018)
   

• Associate Creative Director – Copywriter, Conill Saatchi & Saatchi – Los Angeles, CA (2018–2021)
   

• Creative Director, Captura Group – San Diego, CA (2021–2024)
   

• Head of Creative and Marketing Strategy - Rocketbrand – Corona CA. (2,024 - Present)